NFL + Gurobi + AWS
Role: Creative Director
Goal: Raise awareness and show benefits of optimization.
Goal: +185,000 views and key brand video to attract clients.
Hero Asset
We sat down with NFL VP of Scheduling Mike North to show the journey the NFL has gone on from making the schedule by hand to now being able to make thousands of different schedules each day if they want to - thanks to Gurobi and AWS. We only had 1.5 hours to setup AND film due to the NFL’s busy schedule yet were still able to tell a compelling story.