Deep End Fitness
Client via Tandem Bike
Role: Creative Director
Goal: Raise awareness and expand into new territories.
Result: 426% social following increase, now in 6 cities.
I produced 100s of high performing social media assets (examples below).
Delivered on tripling their social media following with a tight budget of under <$10k.
Secured sponsorship deals with TYR, Lululemon and Sony to create new revenue streams.
Leveraged connections to appear on SportsCenter Top 10, led to 50k new followers overnight.
Highlight
Prime Hall (Deep End Fitness’ Founder) breaking the Guinness Book of World Record for Underwater Bench Press. It was a creative strategy I came up with and I had to train doing breathing exercises for months to be one of the filmmakers capturing the attempt underwater. The result was millions of views on GBWR social channels and tripling DEF’s social following overnight… all for the cost of a few underwater action cams.
